Most popular whey protein brands in India

India has been flooded by so many whey protein brands in last 2 years. Out of the ocean of supplements, it has become very difficult to pick the right type of protein for your need. In this article we will discuss about the whey protein and some popular brands in India.

What is Whey Protein?

Whey protein is basically a milk protein. When cheese is made from milk, the liquid byproduct is called whey and is processed to make the powder protein. Out of all the type of proteins available, whey protein is considered most effective. It is used by athletes or gym goers to improve muscular strength and to satisfy the protein need of the body which arises after intense workout.

Whey can provide several benefits. Apart from workout related needs, it also has anticancer and anti inflammatory properties. It can also be effective supplement for the treatment of diabetes and heart disease.

What are the most popular whey protein brands available in India?

Indian market has been flooded by numerous protein brands in last couple of years. Most of the popular protein brands are Non-Indian and are imported into the Indian market. However, in last 2 years few Indian brands have also emerged into the market. Indian brands are comparatively cheaper as they are manufactured in India and distributor doesn't have to pay any duty. Lets have a look at some popular whey protein brands in India:

1. ON - Optimum Nutrition is probably the most popular brand of protein in India. Neulife is the biggest distributor of this brand in India. It's most popular product is 100% standard gold whey protein.

ON is wholly owned subsidiary of Glanbia, a leading international cheese and nutritional group. Established in 1986, since then company has been a leader in the field of sports nutrition.

2. Ultimate Nutrition - It is also another very popular brand among Indian gym goers. It was founded in 1979 by Victor H. Rubino (one of the top amateur power lifters in America). It was one the first companies to come out with bottled whey protein powders in mid 90's in United States. It is available in India at several online and brick mortar stores.

3. Universal Nutrition - Universal Nutrition has become really popular in India in last couple of years. Since 1977, It has been a leading manufacturer of sports supplements.

4. Matrix- It is a UK based brand slowly gaining popularity in the Indian market. Indian gym goers are not just going after the traditionally popular brands mentioned above. They are becoming more open to experiment and hence brands like Matrix are also catching up with other popular whey protein brands in India.

5. Venky's (Indian)- It is an India brand. Venky's Limited is a subsidiary of VH Group, an Indian company that specializes in chicken meat processing and pharmaceutical products. They have also entered the sports nutrition market. It is a trusted brand and its whey protein is gaining popularity because of the cheaper prices as compare to international brands.

6. Tara Nutricare (Indian)- It is again an Indian brand which getting good response in the Indian market. With their office in Jalandhar, Punjab, they have nationwide network of supply chain. It is a cheaper alternative to expensive imported sports supplement brands.

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